Could Farmville Leave Facebook?

Zynga, makers of feed-cluttering, endless-status-update-generating agribusiness simulator Farmville, is one of the biggest and most prominent Facebook developers.

…profit. That’s money that Zynga would have simply kept before the introduction of the credit system, and the company is understandably irked.Chris Dixon terms this the “buyer-supplier hold up.” Zynga depends on Facebook’s network for their business, so if Facebook imposes this kind of tax, the company’s options are pretty limited. But Zynga is at least keeping the window of independence cracked a bit–they’re letting users play FarmVille at Farmville.com, for one thing. It remains to be seen if FarmVille could remain popular without the warm nerdy embrace of Facebook, but it’s not in Facebook’s best interest to let them find out. Facebook wants FarmVille and its dedicated users on its network, looking at ads and submitting data. If Zynga flees, Facebook is worse off. If buyers of traffic (e.g. app makers) fear future hold up, they are less likely to make investments in the platform. The biggest mistake platforms make…

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Could Farmville Leave Facebook?

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This entry was posted on Tuesday, May 11th, 2010 at 3:52 am and is filed under News. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

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